Poster for Sweets Salah, an Israeli-Arab enterpriser, strives to bring happiness for the children of the Arab sector in Israel by opening a new chain of candy stores. 'The Firm', an Israeli corporation headed by Klausner , that controls Israeli candy market, resent Salah on his former business move - taking control over the Israeli market of Turkish coffee. Klausner sees the new business initiative of Salah as a real threat, not only a business one but also a cultural and a political one, even a real challenge against Zionism itself. In a disguise of a Business struggle the story reveals moral dilemmas and a cultural struggle: the Arab businessman trying to integrate in Modern Israel against the dominant Zionist culture.

Original title:
132 minutes
Joseph Pitchhadze

Shown at

  1. 17th Annual Lenore Marwil Jewish Film Festival (Detroit) - 2015
  2. 22nd Israel Film Festival (Singapore) - 2014
  3. 8th Annual Other Israel Film Festival - 2014
  4. AICE Israeli Film Festival - 2014
  5. Chicago Festival of Israeli Cinema - 2015

1 Response

  1. jewishfilmfests says:

    “SWEETS”—-Against the Dominant Culture
    by Amos Lassen
    ” The struggle for control of the candy market rapidly deteriorates in brutal violence that ends in a futile bloodbath. Director Joseph Pichhadze tries to become the Israeli Quentin Tarantino style, but “Sweets” is a depressing film despite the beautiful way it was filmed.”

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